United Way's ad campaign, entitled "A Way Out", portrays four vulnerable groups of people—youth, the homeless, seniors and newcomers to Canada—connecting you to the positive impact your gift has in transforming lives. Publicis Toronto has created the pro-bono campaign, which includes TV spots, print advertising for magazine and newspapers, online ads and outdoor ads. The creative team of art director Ken Fothergill and copywriter David Savoie donated their time and talent in support of United Way, securing the highly sought after Canadian director and photographer, Mark Zibert.
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WATCH » A Way Out of homelessness and hunger
From counseling and housing support to job training services, your donation means a fresh start for people dealing with homelessness in your community.
WATCH » A Way Out for Youth
Download » Print ads
Print ads (pdf - 1 MB)
